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services · seven paths

Seven paths.
One address.

A website on its own is a shop on a quiet street. Search brings people past the door, ads put up the signs, and social keeps the window lit. We do all of it, so every path leads to the same place: your business.

Start a projectSee the work
  1. 01The shopWebsites
  2. 02The tillOnline stores
  3. 03The main roadSEO
  4. 04The billboardGoogle Ads
  5. 05The taxi rankMeta ads
  6. 06The windowSocial & UGC
  7. 07The info kioskAI search

the analogy

Think of the internet as a high street.

Your customers already know how a busy street works: a shop, a till, the main road, a billboard, the taxi rank, the shop window and the info kiosk on the corner. Online is the same street. Walk it with us.

After dark the shops on this street close. Online, yours keeps taking orders. It is 05:20 in Johannesburg. Whatever the hour, the online street never closes.

05:20 Johannesburg

  1. 00 / 07 · The street

    One street. Seven ways in.

    Every business online needs the same seven things a shop on a busy street needs. Scroll, and we will walk you past each one.

  2. 01 / 07 · The shop

    Your website is the shop.

    It is where people walk in, look around and decide whether to trust you. It should be clean, quick to find your way around, and open at 2am.

    How we build it

  3. 02 / 07 · The till

    Your online store is a till that never closes.

    Orders, payments and parcels keep moving after you lock up. By morning, the bakkie is already loaded.

    How we build it

  4. 03 / 07 · The main road

    SEO puts you on the main road.

    With signs pointing at your door, so people searching for what you sell find you first, not the shop tucked away in a side street.

    How we build it

  5. 04 / 07 · The billboard

    Google Ads is the billboard at the off-ramp.

    It is only seen by people already heading your way, and you only pay when they take the turn.

    How we build it

  6. 05 / 07 · The taxi rank

    Meta ads are flyers at the taxi rank.

    Handed only to the people likely to care, by suburb, age and interest, instead of thrown at the whole crowd.

    How we build it

  7. 06 / 07 · The window

    Social media is the shop window.

    A display that changes every week, so everyone walking past knows you are open, busy and worth a visit.

    How we build it

  8. 07 / 07 · The info kiosk

    AI search is the info kiosk on the corner.

    People stop and ask it where to go, and it gives one answer, not a list. We make sure that answer is your shop, with the right address and hours.

    How we build it

try it

See your business after the //.

Type your business name into the address bar, then switch between what we build: the site, the shop, the Google result, the ad and the social profile.

Greenside BakeryMenuOrderVisitCall

Open today until 17:00

Greenside Bakery

Fresh every morning. Order online, collect at the counter.

Type your business name into the bar. Build this for real

01 · services

Choose where to start.

Most clients start with a website or an online store, then add search, ads and social as the business grows. Each path below has its own page with the details.

  1. 01 websites Infographic Websites Your shopfront on the busiest street in the country. Clear, fast business websites that answer the questions your customers keep asking, and turn visitors into calls, WhatsApps and quote requests. Designed for your business only Pages that answer real questions Calls, WhatsApps and quotes The shop
  2. 02 ecommerce E-commerce Stores A till that rings while you sleep. WooCommerce stores with South African payments, delivery rules and stock that stays in step with your counter. WooCommerce, built properly Local payments Delivery and collection The till
  3. 03 seo SEO Eye-level shelf space on Google. Technical fixes, local search and content that move you up the results page and keep you there. Technical audit and fixes Local search Keyword research for South Africa The main road
  4. 04 google-ads Google Ads A billboard that only appears to people already looking. Search, Shopping and Performance Max campaigns that put you in front of buyers, with every rand tracked. Tracking before spending Search campaigns Shopping and Performance Max The billboard
  5. 05 meta-ads Meta Ads A flyer handed to the right person, not thrown at the whole taxi rank. Facebook and Instagram campaigns aimed at the right suburb, age and interests, with creative made to stop the scroll. Pixel and Conversions API Audiences that fit Creative that stops the scroll The taxi rank
  6. 06 social-media Social Media & UGC A shop window that changes every week. Monthly content plans, design, captions, scheduling and UGC videos for Facebook, Instagram, TikTok and LinkedIn. Monthly content plan Design and captions Scheduling and profiles The window
  7. 07 ai-engine-optimisation New AI Engine Optimisation The info kiosk on the corner: ask it where to go, and it names one shop. Make ChatGPT, Gemini, Copilot and Google’s AI Overviews understand your business, trust it and recommend it by name. AI visibility check Pages that answer clearly Structured data The info kiosk

how a project runs

What happens when you hit enter.

A page loads in a few quick steps. Working with us runs the same way: in order, in the open, and you watch every step land.

  1. 01 GET /hello

    Request

    You call, WhatsApp or fill in the form. We listen to how the business works and what needs to change.

    You get A call and a clear brief

  2. 02 DNS

    Resolve

    We map it out: pages, products, keywords, audiences, and what each one must get people to do.

    You get A page plan and a keyword map

  3. 03 RENDER

    Build

    We design and build it on a live demo link, so you click through the real thing before it launches.

    You get A demo link you click through

  4. 04 200 OK

    Launch

    It goes live on your address with Google, analytics and tracking connected from day one.

    You get Your site, live on your address

  5. 05 KEEP-ALIVE

    Grow

    SEO, ads and social keep it busy. Every month you get the numbers in plain language.

    You get A monthly report in plain words