04 · Google Ads
Be the first answer the moment someone searches.
A billboard on the highway is seen by thousands of people who will never need you. A Google ad only shows up when someone types the thing you sell, and you only pay when they click. We set up the tracking first, so we know which searches turn into calls and sales, then spend your budget on those and switch off the rest.
analogy
Only for people already looking.
Pick the searches you want to win. Your ad only shows when a search matches, and you only pay for the click.
Searches you bid on
All major brands. Free wheel balancing. Call or book online.
what is included
What you get.
Search, Shopping and Performance Max campaigns that put you in front of buyers, with every rand tracked.
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01
Tracking before spending
Google Analytics 4, call tracking and form tracking, so every campaign is judged on enquiries and sales.
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02
Search campaigns
Tight keyword groups, negative keywords and ad copy written for people ready to buy.
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03
Shopping and Performance Max
For online stores, your products with photos and prices right in the results.
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04
Budget control
A daily cap you set, location targeting to the areas you serve and ad schedules for your trading hours.
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05
Landing page advice
An ad is only as good as the page it lands on. We fix the page too when it is ours.
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06
Monthly reporting
Spend, clicks, calls, forms and cost per enquiry, explained without jargon.
how it runs
Four steps, in the open.
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01
Track
Conversion tracking on calls, forms and sales before a cent is spent.
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02
Launch
Campaigns built around the searches that make you money.
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03
Prune
Weekly checks: wasted searches blocked, winners given more budget.
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04
Grow
When the numbers are steady, we expand to new areas and products.
live examples
Built by us. Live right now.
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Iscars Automotive
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Aesthetic Attic Interiors
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Flexothene Manufacturing
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Relish Delux Food & hospitality
How much should I spend on Google Ads?
It depends on your area and industry. We look at the searches and competition first, then suggest a starting daily budget you are comfortable with.
Is the ad spend included in your fee?
No. Ad spend is paid straight to Google from your own account. Our fee is for setting up and managing the campaigns.
Whose account is it?
Yours. The Google Ads account is in your name, and we work in it as managers. You keep all the data.
When will I see results?
Ads start showing the day they are approved. The first month is about learning which searches convert, and results usually get steadily better from there.
more · services
Other paths.
- 01 websites Infographic Websites Your shopfront on the busiest street in the country. Clear, fast business websites that answer the questions your customers keep asking, and turn visitors into calls, WhatsApps and quote requests. The shop
- 02 ecommerce E-commerce Stores A till that rings while you sleep. WooCommerce stores with South African payments, delivery rules and stock that stays in step with your counter. The till
- 03 seo SEO Eye-level shelf space on Google. Technical fixes, local search and content that move you up the results page and keep you there. The main road
- 05 meta-ads Meta Ads A flyer handed to the right person, not thrown at the whole taxi rank. Facebook and Instagram campaigns aimed at the right suburb, age and interests, with creative made to stop the scroll. The taxi rank
- 06 social-media Social Media & UGC A shop window that changes every week. Monthly content plans, design, captions, scheduling and UGC videos for Facebook, Instagram, TikTok and LinkedIn. The window
- 07 ai-engine-optimisation New AI Engine Optimisation The info kiosk on the corner: ask it where to go, and it names one shop. Make ChatGPT, Gemini, Copilot and Google’s AI Overviews understand your business, trust it and recommend it by name. The info kiosk